Sweeeeet! Baskin-Robbins, the world's largest chain of ice cream specialty shops, is jumping in the summer with a selection of new and refreshing frozen treats to celebrate the animated action comedy, Sony Pictures Animation, Surf Up, in theaters June 8 2007. Baskin-Robbins is to get seven gnarly surfing-topics is frozen ice cream lovers geared up for the summer. Baskin-Robbins is also a dive from the Pacific to the Atlantic Ocean with a mobile tourBig Wave Instant Win Game.
Baskin-Robbins creates a frenzy of excitement this summer, inspired by the flavors of its new tubular Surf, Penguin Swirl and Splish Splash (TM). Ice cream lovers will enjoy the taste of unique colors, like black ice cream and sorbet makes the blue tongue penguin black and ocean blue within the first lick. In addition, consumers can cool off with one of Baskin-Robbins new explosion of fresh fruit smoothies, a combination of real fruit and fat-freefrozen yogurt, available in a variety of new flavors and exotic fruits such as banana Berry Pomegranate.
"Baskin-Robbins returns to its roots of summer fun in California for its customers to take," said Scott Colwell, Baskin-Robbins 'vice president' marketing. "We are pleased to kick off our tour and help mobile ice cream enthusiasts sweeten their day with a refreshing new treatment."
Ice Cream Treats Up Surf
Invite this summer, Baskin-Robbins dudes and dudettes to diveSummer with some irresistible ice cold stretches. Baskin-Robbins ice cream and frozen treats Surf is available in all participating stores nationwide now and August 19, 2007, while supplies last.
or Penguin Swirl: A swirl of black Mixed Berry ice cream and ice white All fruitiness.
or Splish Splash (TM): a refreshing blend of Blue Raspberry sherbet swirled with Blueberry ice.
Fruit Smoothie or Explosion: Real fruit blended nonfat frozen yogurt explosion smooth and satisfactoryAroma. Available in new Berry Pomegranate Banana, Strawberry, Banana and Mango.
or Fruit Blast: Real fruit blended with ice, a refreshing burst bold and intense flavor. Available in new Berry Pomegranate, new Blue Raspberry, strawberry, citrus and mango wild.
Cone or Penguin: A penguin ground leaning against a palm tree is a refreshing change of Baskin-Robbins ice cream is one in a sugar loaf.
Surf's Up or Sundae: Beat the heat with a tropical party! Very BerryStrawberry World Class ® Chocolate Nutty and coconut ice cream with pineapple topping and crushed biscuits, topped with whipped cream, half a banana and a king of the chocolate layered waves.
Surf Up Cake or ice cream: A full sheet cake on the beach turned into a scene, complete with tank and Cody on the waves. Available in Baskin-Robbins Fudge Crunch Cake again, a layer of dark chocolate and biscuits between two layers of ice.
Coast to CruisingCoast
Baskin-Robbins is cruising to cities across the country this summer with a visit up mobile surfing. The mobile vehicle, with colorful pictures of Surf Up characters Cody, Lani and Chicken Joe fashion to offer consumers the chance to get Baskin-Robbins ice cream tasting, play the new Surf Up Video by Ubisoft, and get sweet deals. The mobile tour will be the first on the road he met in June 2007, from Los Angeles and New York and stops at 31Cities like San Diego, Sacramento, California, San Francisco, Baltimore, Washington, Chicago, Houston and Dallas. The East Coast tour will be in Dallas July 16, 2007 and conclude on the west coast tour is in Fresno, Calif., completed 31 July 2007.
Catch a Wave and Win
To create an even bigger splash this summer, Baskin-Robbins has created the Big Wave Instant Win online game. Participants can visit or to see http://www.bigwaveblast.com scenes http://www.baskinrobbins.com/bigwaveSurf's Up and see if Cody Maverick successfully rides the wave. When Cody hangs ten, the participant wins! When Cody wipes out, consumers will receive a coupon offered by explosion of fruit smoothies, and can come back the next day for a chance to win. Consumers can play each day by 31 in July 2007 for a chance to win, good Baskin-Robbins and many great prizes, including:
Two all-inclusive trip for four to Jamaica
A trip for four people, the Hilton Hawaiian VillageHonolulu
Baskin-Robbins treats for one year
Surf's Up video games, DVDs and much more!
In addition to the Big Wave Instant Win Game, the site also offers fun Up Surf inspired, including the name generator Gnarly, wallpaper download is Up Surf, screensavers, buddy icons, a mini-version of the video game by Ubisoft Surf Up, and more.
Flavor History and Innovation
Baskin-Robbins has created more than 1,000 ice cream flavors over the past 61 years, has inspired manyfrom fashion, people, events and trends over time in pop culture. Baskin-Robbins ice cream flavor is still the leader in innovation has always been the introduction of new ice cream flavors to its extensive library. The iconic brand is pleased the palates of all ages with exciting new and traditional menu options required.
About Baskin-Robbins
Baskin-Robbins, the largest chain of ice cream specialties in the world, creates and markets innovative, premium ice cream,Specialty frozen desserts and beverages in over 5,600 retail locations around the world. Baskin-Robbins was founded by two ice cream enthusiasts whose passion led to the creation of flavors ice cream and more than 1,000 established a variety of delicacies. Headquartered in Canton, Mass., Baskin-Robbins is part of Dunkin Brands', Inc. group of companies. For more information, visit http://www.baskinrobbins.com.
About Surf Up
Surf Up is an animated action comedydipped behind the scenes of the high-octane world of surfing. Rockhopper penguin film profiles teenage Cody Maverick (Shia LaBeouf), an up-and-coming surfer, as he goes for his first pro race. Followed by a camera crew to document his experiences Cody leaves his family and home in Shiverpool, Antarctica to Pen Gu Island for the Big Z Memorial Surf Off Iceland trip. Along the way, Cody meets Sheboygan surfer Chicken Joe (Jon Heder), famous surf promoter Reggie Belafonte (JamesWoods), surf talent scout Mikey Abromowitz (Mario Cantone) and spirited lifeguard Lani Aliikai (Zooey Deschanel), whom recognize Cody's passion for surfing, even if it is a bit 'confusing at times. Cody believes that winning brings him the admiration and respect he desires, but when it comes suddenly face to face with a washed out old surfer (Jeff Bridges), Cody begins to find his own way, and discovers that a true winner is not is always the one that comes first to the finish.
AboutColumbia Pictures:
Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a Sony Pictures Entertainment. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations include manufacturing and distribution of motion picture, television production and distribution, digital content creation and distribution channel investments around the world, home entertainment acquisition andDistribution, management of plants in the study, development of new entertainment products, services and technologies and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.
About Sony Pictures Animation:
Never Sony Pictures Animation was established in 2002 to take advantage of Sony Pictures Entertainment in the imagination great creative community, develop characters and stories thatbe best realized through digital production and bring entertainment for audiences of all ages to the screen. Division's first film, Open Season, was published in September 2006. Sony Pictures Animation is currently in production Surf Up (in theaters June 8, 2007) and Raining Meatballs (spring 2009).
(TM) & © 2007 Sony Pictures Animation Inc. All rights reserved